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The website states the following, "Rules and guidelines for special events." We analyzed that the web page also stated " New Horses Available for Adoption." It also stated " Posted August 9, 2015. Check our Available Horses Page. To see some of the new horses we have available for adoption. If you dont see a horse that fits your needs, then contact us at raradoptiongmail. And let us know what you are looking for. We have many horses that come and go through our facility, and we may be able to find one that fits your needs. Fun Show and Obstacle Course Adventure." The header had horseback riding new river valley as the highest ranking search term. This keyword was followed by horseback riding, horseback riding blacksburg, and horseback riding va which isn't as urgent as horseback riding new river valley. The other words they uses is horseback riding christiansburg. horseback riding radford is also included and might not be seen by search crawlers.